Ad Council

The Ad Council brings together the most creative minds in advertising and media to address the most worthy causes. Its innovative, pro bono social good campaigns raise awareness. They inspire action. They save lives. To learn more, visit follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube. PYL has proudly partnered with the Ad Council since 2011.

CBS 2 New York

Award winning journalist and on-air personality at CBS 2 New York, Alex Denis serves as a goodwill ambassador for PYL, hosting our annual award ceremony in Times Square, and is also a strong advocate against distracted driving. WCBS-TV and WLNY-TV are part of CBS Television Stations group, a division of CBS Corporation and one of the largest network-owned station groups in the country.

The combined strengths of CBS 2 and WLNY 10/55 provide a strong platform for serving the entire tri-state area.

For more information visit here.

Clear Channel Outdoor

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with over 560,000 displays in 31 countries across Asia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 43 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor is pioneering the integration of out-of-home with mobile and social platforms, and the company’s digital platform includes more than 1,200 digital billboards across 28 markets in the U.S. and more than 14,000 digital displays in international markets.

A PYL partner since 2016, CCO promotes and displays the winning work for the PYL billboard competition through their national network. They also host our annual award ceremony in Times Square, NY.

More information is available at and


With over a quarter of a billion monthly listeners in the U.S. and over 131 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leading media company in the U.S., iHeartMedia serves over 150 local markets through 849 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, on satellite, at, on the company’s station websites and on iHeartRadio, iHeartMedia’s digital music, podcast, on demand and live streaming radio service, available on over 250 platforms and 2,000 devices, including on digital auto dashes, tablets, wearables and smartphones, on virtual assistants, smart speakers, TVs and gaming consoles.

For more information visit

National Highway Traffic Safety Administration

For more than four decades, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation's roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of safety belts and child safety seats; helping states and local communities address the threat of distracted, drunk and drug-impaired drivers; regulating safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving.

For more information visit

National Organizations for Youth Safety

NOYS was originally founded in 1995 as the Traffic Safety Collaboration supported by funding from government agencies, including the Department of Transportation. With over 100 organizational members - youth-serving nonprofits, businesses and government agencies, NOYS works collectively to address the most prevalent causes of injury and death among teens and young adults in the US.

For more information visit

Special thanks to:

Jingle Punks

Jingle Punks is one of the largest providers of music for media in the world and have been providing music for our competition for the past several years. Jingle Punks is a global, full-service, award-winning audio creative agency focused in the TV, film, radio and brand space.

Watson Mowry

Watson Mowry is a full-service CPA firm based in Williamsburg, VA providing tax and accounting related services for Project Yellow Light.